Knoppers presented its new “Nut”, “Peanut” and “Coconut” bar flavors at DreamHack, one of the leading digital gaming trade fairs in Europe. The aim was to get both existing and new customers excited about the brand. One highlight was the competition in which visitors could win an ALEXA every day. A promotion team of eight supervised the product distribution and the competition. The combination of product tasting and the chance to win an attractive prize generated enthusiasm and increased awareness among trade fair visitors, effectively boosting brand loyalty and interest in the new Knoppers products.