Skip to main content
Overcoming boundaries, rethinking sales.

By uniting marketing and sales, we create space for creative sales approaches. This integration drives measurable success throughout the network and transforms conventional processes into something completely new.

From experience to innovation: our expertise is growing.

Sales Promotion
Live Communication
Customer & User Experience
Trade & Shopper Marketing
Brands, Communication & Creation
Performance & Digital Marketing
Content Development & Production
Training & Further Education
Human Resources Management
Recruiting & Employer Branding
Strategy & Consulting
Field Sales & Merchandising
E-Commerce
Big Data Analytics
BLU Sales
Sales promotion that doesn’t just kickstart—it accelerates. By utilizing trained staff and modern technologies, we create engaging point-of-sale experiences that trigger purchase intent and involve retail partners. BLU Sales combines creative sales promotion with precise targeting to successfully put your brand in the spotlight and sustainably increase sales.
BLU Live
When a brand launches, magic happens—and we make it tangible. We focus on customized events and brand experiences that deliver lasting results through direct interaction with the audience. From roadshows to staff-led promotions, we develop innovative concepts that authentically connect brands and people.
BLU Experience
Experiences that not only resonate with customers but also build loyalty. We combine intuitive CX and UI/UX with a clear focus on driving sales. Through personalized and seamless experiences across all channels, we strengthen brand loyalty and support the purchasing process.
BLU Classic
The decisive impulse is created at the point of sale—we turn it into a formula for success. With customized concepts and a deep understanding of consumer behavior, we boost your brand’s visibility and sales. BLU Classic combines modern technologies with proven methods to foster brand loyalty and ensure a strong retail presence.
BLU Brand
A brand thrives on the story it tells—we give it a voice that is heard. With a deep understanding of target audiences and multidisciplinary creativity, we develop communication strategies and design concepts that raise brand awareness, foster emotional connections, and ultimately support the purchasing process.
BLU Performance
Numbers don’t lie—and we make sure they work in your favor. With a clear focus on measurable results, we continuously optimize digital campaigns to achieve a high return on investment (ROI). BLU Performance helps companies maximize their digital presence in a sustainable way and ensure long-term growth.
BLU Stories
A compelling story can be enough to turn customers into true brand fans. BLU focuses on creative content development and production to strategically support brands throughout the sales process. These connections help streamline the purchasing process and strengthen brand loyalty.
BLU education hub
Knowledge is just the beginning—we develop the potential that shapes the future. BLU education hub is an innovative platform that prepares employees for the dynamic challenges of the workplace through continuous learning. With a variety of learning formats, such as online courses, workshops, and live training sessions, the hub promotes hands-on learning and offers customized development plans.
BLU People
People are our greatest resource—we empower them and strengthen your brand. With tailored strategies, we help companies build a strong employer brand, streamline talent management, and boost employee retention. Our approach combines best practices with innovative solutions to create work environments that attract, motivate, and retain top talent over the long term.
BLU Recruitment
Talent is the true competitive advantage—we find the people who really matter. Our approach maximizes visibility in the job market and creates candidate-friendly processes that enhance the candidate experience. Through targeted talent acquisition and strengthening your employer brand, we attract qualified talent and foster long-term employee retention.
BLU Consulting
We bring together over 30 years of experience in industry and commerce to develop customized strategies that help companies achieve strategic differentiation. Our cross-industry expertise and extensive network enable innovative approaches that transform marketing and sales activities. We combine strategic planning with operational excellence.
BLU Field Force
We combine strategic field sales with innovative merchandising solutions to position brands at the point of sale in a forward-looking way. With flexible team structures and data-driven strategies, we strengthen retail partnerships in a targeted manner and optimize sales performance over the long term.
BLU Digital Sales
Every click can make history—if you know how to steer it in the right direction. With a clear focus on conversion rates, we optimize your brand’s visibility through SEO, SEM, and social media marketing. We help you select and integrate the right e-commerce platforms and create personalized shopping experiences that foster customer loyalty and drive revenue growth.
BLU Business Intelligence
We use data to shape the strategies that will shape the market tomorrow. With data-driven insights, we analyze market trends, customer behavior, and competitive dynamics to develop well-founded strategies, foster future-proof growth, and identify opportunities early on.
Skills and Services
  • Vision
  • Mission
  • Competencies
  • History
  • Culture

A new paradigm.

At BLU, we’re redefining the game.

Our vision is a future in which innovative marketing methods and targeted sales strategies do not exist side by side, but merge into a single, customer-oriented process. We recognize that real progress and lasting success arise from close collaboration that is flexible enough to adapt dynamically to market changes. By seamlessly integrating the strengths of marketing and sales, we not only create a solid foundation for our clients’ growth, but also set new standards in the industry.

From brand image to market success.

Connecting lines between creativity and conversion.

Our mission picks up exactly where conventional approaches end: we transform the developed brand strength into measurable sales success by not only running creative marketing and targeted sales in parallel, but actively intertwining them. Our goal is to establish an integrated process that not only increases awareness of the brand, but also leads directly to concrete sales figures.

Experts under one roof.

A network of owner-managed agencies offers an answer to industrial demand.

The network of leading, independent agencies offers deep insights and specialized expertise. Customers benefit from the flexibility to select customized services that represent a cost-efficient and high-quality solution. Each agency is specialized and brings the highest standards and individual support, which enables optimal alignment with specific customer needs.

From POS to network.

Our roots in personnel-supported sales promotion have made us a leading force in German retail.

The founding of the BLU agency network was a strategic step to bundle our sales expertise and expand it through innovative marketing strategies, which enables us not only to accompany the sales process, but to actively shape and optimize it.

Fast, courageous and uncomplicated.

Our many years of experience allow us to take the perspective of the end consumer and deliver measurable results.

In the BLU agency network, we live values such as passion, flexibility and team spirit. These principles form the foundation of our network culture and influence how we work in our teams – both internally and in collaboration with clients. Today, BLU represents a synergy of specialized skills that together create transformative solutions in marketing and sales.

The
network in figures

Expressed in figures, the BLU agency network not only reflects our size and performance, but also our philosophy. Our number of employees stands for the diversity of our team. Our years of experience stand for the expertise we have gained. Our turnover stands for the trust our clients place in us. The key project figures for the breadth of our market presence.

1.300+
Employees in our network
30
Years of market experience
70+
Million turnover
100
Customer projects
2 million+
Promotion days
10 billion.+
Turnover for our customers
200K+
Merchandising Shop Visits
FC Köln
8x4
A%&A
Actimel
Asbach Logo
Asus
Bärenmarke
Beumer Logo Weiß
Bitburger
BLU Die Agentur
BLU education hub Logo
Brand.Meister
Braun Logo
Brillen.de Logo
British American Tobacco
Calvin Klein
Chandon Garden Spritz Logo
Cocon
DeLonghi Logo
Douglas
DRF Logo
Ecovacs
endori Logo
Enpal Logo
Erima
Esprit Logo
Fererro
Flink
Gerolsteiner
Hey Marly Logo
From the idea to implementation
Our highlights

Quality characteristics in the BLU agency network

Certificates and seals are the result of tireless commitment to excellence and top performance. Proud symbols for our partners who invest in their work. Discover the quality characteristics that distinguish our collaboration and reflect the high standards that we set in every aspect of our partnership.

BVDW Logo
Logo efmp
Logo
Logo VGSD
The other network experts.
A&A Qualitainment Logo
BLU education hub Logo
Revo Logo
REVO/POOL
POOL Legends
MyStaffPilot
Brand.Meister
HTW/O
POOL Die Agentur