POOL. DIE AGENTUR implemented a targeted promotion for Nutribullet that focused on health and lifestyle. In a leading fitness studio in Frankfurt, an interactive activation was realized that interacted directly with the members. Highlights of the campaign included the provision of 800 Nutribullet devices, live demonstrations at a smoothie counter and an “instagrammable moment” that attracted attention on site and online. A professional photo station with creative branding and props encouraged participants to share their experiences on social media. Sporty promoters in brand-appropriate outfits ensured smooth implementation and an active approach to the target group. This campaign successfully strengthened Nutribullet’s brand presence and reached new consumer groups in the health and fitness sector.