POOL. DIE AGENTUR successfully implemented a comprehensive project for British American Tobacco (BAT) at 31 ECE Mall locations. All processes were efficiently coordinated, from location research and rental contract management to on-site construction and cooperation with external service providers. One focus was on customized location concepts and modern recruiting, with which 103 employees were successfully recruited.

POOL ensured optimal budget control through effective project controlling, transparent KPI analyses and a dashboard for fraud prevention. In addition, merchandise logistics, customer communication and competitions were professionally implemented to ensure a “never out of stock” strategy.

The result: a stronger brand presence, increased sales figures and sustainable growth in Germany’s most important shopping centers.