To establish British American Tobacco as a pioneer in creating unforgettable brand experiences, we rely on innovative event strategies to effectively increase brand presence at festivals, trade fairs and city festivals.

Our strategy includes the creative distribution of advertising materials, interactive competitions and efficient logistics. We take care of the presentation, advice and sale of BAT’s product range, as well as cash register and budget management. An experienced team of 2 to 10 promoters manages events with up to 300,000 visitors for 2 to 10 days.

Our successes include Germany-wide events such as the Heroes Festival, the Kieler Woche, Full Force, Juicy Beats, the Rheinkirmes, carnival events, the CSD, the Bamberg Blues and Jazz Festival, Hall of Vape and Glücksgefühle am Hockenheimring. With a focus on creativity, professionalism and sales, we set new standards in sales-oriented event promotion.