To bring the Hey Marly brand to life in Germany’s major cities, POOL Die Agentur designed and implemented an eye-catching summer roadshow. The focus was on an individually branded cargo bike, which acted as a moving shop window for the latest collection and brought it directly to the people. In Hamburg, Berlin, Düsseldorf and Munich, the concept ensured maximum visibility and created direct touchpoints with the target group. The event was complemented by exclusive New Drop presentations, where the latest styles from Hey Marly were presented. Another highlight was the strategic collaboration with Chandon Garden Spritz, which rounded off the event experience perfectly. A harmonious interplay of branding, event design and creative staging impressively showcased the Hey Marly brand. The roadshow not only strengthened brand awareness, but also created an emotional connection to the community – a successful example of innovative, urban brand marketing.