The launch campaign for the COQON smart home system by HTW/O aimed to make everyday life easier through greater convenience, automation and clarity. COQON integrates all smart home applications centrally via the QBox, which, in combination with an app, voice control or a wall switch, enables the monitoring, regulation and control of intelligent building technologies. HTW/O developed and implemented all communication measures, both online and offline, including shoots, text concepts, digital and analog sales folders, online advertising media, interactive YouTube films and a microsite. In addition, the annual IFA magazine was developed, implemented and produced to promote intelligent, comfortable and safe living.