As part of the “Morning makes the day” brand strategy, Nutella organized a Germany-wide roadshow to bring unique breakfast events directly to consumers. The campaign included a photo competition for the special edition with city motifs, in which 11,000 fans shared their favorite breakfast spots. From the entries, 11 winners were selected for a breakfast in their favorite city. REVO/POOL took over the complete organization, from the selection and design of the food trucks, the production of the equipment and artist selection to the professional implementation of the breakfast events, in order to guarantee Nutella full attention and bring the brand to life.