As part of the Asbach x Parookaville project, REVO/POOL 2022 implemented an innovative festival marketing concept for the Rüdesheim cult brand at one of Europe’s leading festivals for electronic dance music. Through the creative integration of the Asbach Uraltersheim, which featured a unique 80s charm, wheelchair races, bingo, flash mobs, DJ sets and comedy, the campaign achieved an enormous reach. With over 9.4 million impressions and 5.4 million people reached on social media, the project established itself as an outstanding example of target group-relevant and brand-strengthening festival marketing that made Parookaville the talk of the town.