POOL SALES developed and implemented a national code promotion for Langnese Honig that activated consumers through an attention-grabbing competition. Over a period of four months, 5 million promotional products from the entire Langnese range were provided with individual codes to appeal to a broad target group and strengthen brand loyalty.

From conception to implementation, POOL coordinated all steps of the project and ensured a smooth integration of the promotion into Langnese’s existing processes. With creative branding and user-friendly mechanics, POOL created an activation that focused on an interactive and entertaining brand experience.

This campaign enabled Langnese to further consolidate its position as a leading supplier in the honey segment and to address its consumers in an innovative way.