The successful Germany-wide sales promotion for Samsung products in the consumer electronics and mobile experience categories is a prime example of professional sales promotion. With the recruitment of 700 qualified Samsung Sales Consultants and their deployment in over 350 retail locations, the project has set new standards in retail and specialist trade. The comprehensive planning, implementation and controlling of this national promotion with more than 60,000 person-days implemented testify to the company’s expertise in project management. The introduction of innovative approaches such as the Samsung Sellers Club and the Samsung rewards store optimized sales processes, resulting in a continuous increase in turnover and sales to date.