Brand relaunch: Asbach Uralt

With the claim “Preferably together”, the traditional Asbach Uralt brand has been given a modern new direction that specifically appeals to new target groups. The relaunch includes a contemporary corporate design with a newly interpreted Asbach initial, a convivial visual world and eye-catching measures such as merchandise, displays and sell-in materials.

The brand also has a fresh digital presence: a new one-pager links products and stores, while social media activities and formats such as “Asbach Deutschlands bester Party-Keller” and the “Asbach Comedy Stammtisch” with Markus Krebs ensure reach. Festival activations round off the relaunch and create numerous new perspectives.