When brands, people and trends come together, a real brand experience is created. This is exactly what Vita Coco’s appearance at the OMR Festival 2025 in Hamburg – one of the most important meeting places for the digital marketing and creator scene – shows.
With an eye-catching appearance and a clear concept around the “Matcha x Vita Coco Energy Boost”, the brand succeeds in combining a festival feeling with product staging. Visitors experience the combination of matcha freshness and coconut water lightness as the perfect companion through two days full of inspiration, talks and networking.
The concept focuses on authenticity, proximity and tangible brand energy. A trained promotion team ensures genuine encounters with a natural approach, positive charisma and service orientation – and makes the brand tangible where experiences are shared: in the middle of the OMR hustle and bustle. Vita Coco is thus positioning itself as a lifestyle brand that embodies energy, naturalness and lightness.
A festival appearance that inspires. Vita Coco generates a high level of attention, strong interaction and lasting brand impact. The interplay of creative event activation and a dedicated brand team becomes a success factor – and shows how people bring brands to life.
