Skip to main content
Data protection regulations

The protection and security of your (hereinafter “you” or “user”) personal data within the meaning of Art. 4 No. 1 of the General Data Protection Regulation (hereinafter “GDPR”) (hereinafter “pd”) are important to us. Accordingly, we comply with the data protection regulations in order to offer each user’s pd the appropriate protection.

The BLU agency network association e.V., Prinz-Georg-Straße 78, 40479 Düsseldorf (hereinafter “we”, “BLU” or “operator”) processes personal data on the website exclusively within the framework of the GDPR and other applicable data protection regulations. In the following, we would like to inform you about the type, scope and purpose of the processing of personal data on our website.

This privacy policy (hereinafter “DPA”) provides information in accordance with Art. 13 GDPR for the use of the bluagency.net website. In the DPA, we first explain who the controller and the data protection officer are, then, sorted by type of access and with regard to the cookies and social media plugins used, the information on the types of pbD, the purposes and legal basis of the processing, any recipients and any legitimate interests, deletion periods and, if applicable, further information. At the end of this DSE, we explain your rights.

 

1. contact details of the controller (Art. 13 para. 1 lit. a) GDPR)

BLU agency network association e.V., Prinz-Georg-Straße 78, 40479 Düsseldorf, Germany, e-mail: info@blu-agnecy.net is responsible for the operation of the website and for the handling of personal data processed in this context.

 

2. contact details of the data protection officer (Art. 13 para. 1 lit. b) GDPR)

The data protection officer of the BLU agency network association e.V is:
Mr. Peter Schüler
Brand.Meister GmbH
Prinz-Georg-Straße 78
40479 Düsseldorf
T: 0049 211 959 594 12
@: datenschutz@blu-agency.net

 

3. accessing the website and downloading documents

  1. Types of personal data: Each time the website is accessed in the freely accessible area of the website, the following log files of the respective user are automatically recorded: Browser types and versions used, the operating system used by the accessing system, the website from which an accessing system accesses our website (so-called referrer), the sub-websites which are accessed via an accessing system on our website, the date and time of access to the website, the Internet protocol address (IP address) of the accessing system, the Internet service provider of the accessing system, other similar data and information which serve to avert danger in the event of attacks on our information technology systems.
  2. Purposes of the processing (Art. 13 para. 1 lit. c) GDPR): The processing of the aforementioned data is carried out to ensure the functionality of the website access or to technically enable the download. In addition, the data may be used to ensure the security of the information technology systems on which the website is operated.
  3. Legal basis for processing, legitimate interests (Art. 13 para. 1 lit. c) and d) GDPR): The legal basis for the processing of the data is Art. 6 para. 1 lit. f) GDPR, i.e. it is the legitimate interests of BLU. These legitimate interests consist in being able to provide you with our website.
  4. Recipients/third parties/third country transfer (Art. 13 para. 1 lit. e) and f) GDPR): There is no transfer of personal data to third parties (Art. 4 No. 10 GDPR). All personal data is processed on computers within the European Union. The website host is our processor. There is no transfer to a third country. Personal data is only transferred to state institutions and authorities within the framework of legal regulations.
  5. Deletion periods (Art. 13 para. 2 lit. a) GDPR): The pbD will be deleted at the latest when you end your visit to the website, i.e. when you close the browser on your computer. Data on the server (log files) are deleted cyclically every 14 (fourteen) days for technical reasons.

 

4. contact by e-mail via the e-mail addresses provided on the website

We give you the opportunity to contact us directly by e-mail at various points on the website, including in the legal notice and in the footer of various subpages, by providing an e-mail address. Please do not use general e-mail addresses to send us documents with specific personal content. The following rules apply to contacting us by e-mail:

  1. Types of personal data: Data are e-mail address, log files about the properties of the e-mail and the time of receipt, as well as all pbD specified in the e-mail by the sender.
  2. Purposes of the processing (Art. 13 para. 1 lit. c) GDPR): The purpose is to respond to the user’s request and subsequently, if applicable, to initiate, establish and conduct a business relationship, depending on the type of request.
  3. Legal basis for processing, possibly legitimate interests (Art. 13 para. 1 lit. c) and d) GDPR): The legal basis for the processing of pbD is Art. 6 para. 1 lit. f) GDPR if the sender of the email is not yet a customer or is not already in a business relationship with us in some other way or in the process of initiating one. In this case, our legitimate interests consist of informing you and responding to your request. If a contractual relationship already exists or is to be initiated on your initiative, the legal basis for the processing is Art. 6 para. 1 lit. b) GDPR.
  4. Recipients/third parties/third country transfer (Art. 13 para. 1 lit. e) and f) GDPR): The personal data will not be transferred to third parties (Art. 4 No. 10 GDPR) unless this transfer is the express subject of the user’s request or the user expressly consents to the transfer. All emails are processed on computers within the European Union. The mail host is our processor. A transfer to a third country does not take place and is not intended. The transmission of personal data to state institutions and authorities only takes place within the framework of legal regulations.
  5. Deletion periods (Art. 13 para. 2 lit. a) GDPR): The personal data will be erased three months after the request has been technically dealt with, which is also assumed if the user has not responded to a reply from BLU to their request for three months. If the request leads to a contractual relationship or prepares for such a relationship, it will be deleted in accordance with the statutory provisions, at the latest when the contractual or pre-contractual relationship is terminated, namely three months after its termination. Deletion does not take place if Art. 17 para. 3 GDPR intervenes, in particular if there are statutory retention obligations and/or the personal data is required for the assertion, exercise or defense of legal claims or against legal claims.

 

5. use of the contact form

Before using the contact form (sending the completed form to various sub-websites), the user must consent to the processing of the personal data associated with the use of the contact form in accordance with the following regulations by actively ticking a box, otherwise the completed form cannot be sent. For the right to withdraw consent given at any time, see section. 8.

  1. Types of personal data: Data are according to the mandatory fields name, e-mail address, message content as well as the technical logging of a declared consent.
  2. Purposes of the processing (Art. 13 para. 1 lit. c) GDPR): The purposes are to respond to the user’s request and subsequently, if applicable, to initiate, enter into and conduct a business relationship, depending on the nature of the request.
  3. Legal basis for the processing (Art. 13 para. 1 lit. c) GDPR): The legal basis is Art. 6 para. 1 lit. a) GDPR, i.e. the declared consent, and/or, depending on the type and course of communication, for the initiation and implementation of a business relationship Art. 6 para. 1 lit. b) GDPR.
  4. Recipients/third parties/third country transfer (Art. 13 para. 1 lit. e) and f) GDPR): User data will not be transferred to third parties (Art. 4 No. 10 GDPR) unless the user expressly requests this transfer in their request and the consent also refers to this. All data is processed on computers within the European Union; the host of the website or the emails is our processor. Data is not transferred to a third country. The transfer of personal data to state institutions and authorities only takes place within the framework of legal regulations.
  5. Deletion periods (Art. 13 para. 2 lit. a) GDPR): The data will be deleted three months after the request has been answered or dealt with, unless the nature of the request dictates otherwise (e.g. processing of consultation) or you revoke your consent beforehand. If the inquiry leads to a contractual relationship with BLU or directly prepares such a relationship, the data will be erased in accordance with the statutory provisions, at the latest three months after the intended contractual or pre-contractual relationship has ended. Data will be erased unless Art. 17 (3) GDPR applies, in particular if there are statutory retention obligations and/or the data is required for the assertion, exercise or defense of legal claims or against legal claims.

 

6. use of analysis tools

Google Analytics
In order to improve the quality of our offers and website, we store data on individual access to our website for statistical purposes. This website uses Google Analytics, a web analysis service of Google Inc (“Google”). It is used on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website such as

  • Browser type/version,
  • operating system used,
  • Referrer URL (the previously visited page),
  • Host name of the accessing computer (IP address),
  • Time of the server request,

are generally transmitted to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. We have also added the code “anonymizeIP” to Google Analytics on this website. This guarantees that your IP address is masked so that all data is collected anonymously. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on the following link [LINK]. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. [You can find information on the integration of the opt-out cookie at: https://developers.google.com/analytics/devguides/collection/gajs/?hl=de#disable].

 

7. rights of the user (Art. 13 para. 2 lit. b) – e), Art. 7 para. 3 GDPR)

If the respective legal requirements are met, you have the right at any time to

  • § pursuant to Art. 15 GDPR to request information about the personal data processed by us. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your personal data has been or will be disclosed, the planned storage period and the existence of the rights explained in this section;
  • in accordance with Art. 16 GDPR, to demand the immediate correction of incorrect or incomplete personal data stored by us;
  • in accordance with Art. 17 GDPR, to demand the erasure of your personal data stored by us, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;
  • § in accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data if you dispute its accuracy, if the processing is unlawful but you refuse to delete it and we no longer need the personal data, but you need it to assert, exercise or defend legal claims or if you have lodged an objection to the processing in accordance with Art. 21 GDPR;
  • § pursuant to Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;
  • in accordance with Art. 7 para. 3 GDPR, to revoke any data protection consent given to us at any time. The consequence of this is that we may no longer continue the data processing based on this consent in the future and
  • § pursuant to Art. 77 GDPR to lodge a complaint with a supervisory authority. As a rule, the supervisory authority of your usual place of residence or workplace or the registered office of BLU is available for this purpose. The latter is:
     
    State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia
    Helga Block
     
    P.O. Box 20 04 44
    40102 Düsseldorf, or: Kavalleriestraße 2-4 40213 Düsseldorf
    Phone: 02 11/384 24-0 Fax: 02 11/384 24-10
    E-mail: poststelle@ldi.nrw.de

If personal data are processed on the basis of legitimate interests in accordance with Art. 6 (1) sentence 1 lit. f) GDPR, the data subject has the right to object to the processing of his/her personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from his/her particular situation or the objection is directed against direct advertising. In the latter case, the data subject has a general right to object, which will be implemented by us without specifying a particular situation.

In order to exercise these rights, the user should contact the offices specified in sections 1 and 2.

This site uses different types of cookies. Some cookies are placed by third parties that appear on our pages. You can change or withdraw your consent at any time from the cookie statement on our website.

Cookie settings

Home Contact us