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Overcoming boundaries, rethinking sales.

By uniting marketing and sales, we create space for creative sales approaches. This integration drives measurable success throughout the network and transforms conventional processes into something completely new.

From experience to innovation: our expertise is growing.

Sales Promotion
Live Communication
Customer & User Experience
Trade & Shopper Marketing
Brands, Communication & Creation
Performance & Digital Marketing
Content Development & Production
Training & Further Education
Human Resources Management
Recruiting & Employer Branding
Strategy & Consulting
Field Service & Merchandising
E-Commerce
Big Data Analytics
BLU Sales
Sales promotion that not only pushes, but accelerates. Through the use of trained personnel and modern technologies, we create appealing POS experiences that trigger purchase intentions and involve trading partners. BLU Sales combines creative sales promotion with precise target group targeting to successfully focus on your brand and sustainably increase sales.
BLU Live
When a brand goes live, magic happens – we make it tangible. We focus on tailor-made events and brand experiences that achieve sustainable results through direct interaction with the audience. From roadshows to personnel-supported promotions, we develop innovative concepts that authentically bring brands and people together.
BLU Experience
Experiences that not only touch, but also bind customers. We combine intuitive CX and UI/UX with a clear focus on sales promotion. Through personalized and seamless experiences across all channels, we strengthen brand loyalty and support the buying process.
BLU Classic
The decisive impulse arises at the POS – we turn it into a formula for success. With tailor-made concepts and a deep understanding of purchasing behavior, we increase the visibility and sales of your brand. BLU Classic combines modern technologies with proven methods to promote brand loyalty and ensure a strong presence in retail.
BLU Brand
A brand thrives on what it tells – we give it a voice that is heard. With a deep understanding of target groups and multidisciplinary creativity, we create communication strategies and design concepts that make brands visible, foster emotional connections and ultimately support the purchasing process.
BLU Performance
Numbers don’t lie – and we make sure they speak for you. With a clear focus on measurable results, we continuously optimize digital campaigns to achieve a high return on investment (ROI). BLU Performance supports companies in sustainably maximizing their digital presence and securing long-term growth.
BLU Stories
A strong story can be enough to turn customers into real brand fans. BLU relies on creative content development and production to strategically support brands in the sales process. These connections help to facilitate the buying process and strengthen brand loyalty.
BLU education hub
Knowledge is just the beginning – we develop potential that shapes the future. BLU education hub is an innovative platform that prepares employees for the dynamic challenges of the working world through continuous learning. With a variety of learning formats such as online courses, workshops and live training sessions, the hub promotes practical learning and offers tailor-made development plans.
BLU People
People are the strongest resource – we unleash them and strengthen your brand. With customized strategies, we support companies in building a strong employer brand, efficiently designing talent management and strengthening employee loyalty. Our approach combines best practices with innovative solutions to create work environments that attract, motivate and retain top talent in the long term.
BLU Recruitment
Talents are the real competitive advantage – we find the ones that really count. Our approach optimizes visibility in the job market and designs applicant-friendly processes that improve the candidate experience. Through targeted talent acquisition and the strengthening of your employer brand, we attract qualified talents and promote long-term employee retention.
BLU Consulting
We combine over 30 years of experience in industry and trade to develop tailor-made strategies that help companies to strategically differentiate themselves. Our cross-industry expertise and our extensive network enable innovative approaches that transform marketing and sales activities. We combine strategic planning with operational excellence.
BLU Field Force
We combine strategic field service and innovative merchandising solutions to position brands at the POS in a future-oriented manner. With flexible team structures and data-driven strategies, we specifically strengthen trade partnerships and optimize sales performance in the long term.
BLU Digital Sales
Every click can make history – if you know how to direct it properly. With a clear focus on conversion rates, we optimize the visibility of your brand through SEO, SEM and social media marketing. We support you in selecting and integrating suitable e-commerce platforms and create personalized shopping experiences that promote customer loyalty and sales growth.
BLU Business Intelligence
We transform data into the strategies that will define the market tomorrow. Data-driven insights are used to decipher market trends, customer behavior, and competitive dynamics in order to develop informed strategies, promote future-proof growth, and identify opportunities early on.
Skills and Services
  • Vision
  • Mission
  • Competencies
  • History
  • Culture

A new paradigm.

At BLU, we’re redefining the game.

Our vision is a future in which innovative marketing methods and targeted sales strategies do not exist side by side, but merge into a single, customer-oriented process. We recognize that real progress and lasting success arise from close collaboration that is flexible enough to adapt dynamically to market changes. By seamlessly integrating the strengths of marketing and sales, we not only create a solid foundation for our clients’ growth, but also set new standards in the industry.

From brand image to market success.

Connecting lines between creativity and conversion.

Our mission picks up exactly where conventional approaches end: we transform the developed brand strength into measurable sales success by not only running creative marketing and targeted sales in parallel, but actively intertwining them. Our goal is to establish an integrated process that not only increases awareness of the brand, but also leads directly to concrete sales figures.

Experts under one roof.

A network of owner-managed agencies offers an answer to industrial demand.

The network of leading, independent agencies offers deep insights and specialized expertise. Customers benefit from the flexibility to select customized services that represent a cost-efficient and high-quality solution. Each agency is specialized and brings the highest standards and individual support, which enables optimal alignment with specific customer needs.

From POS to network.

Our roots in personnel-supported sales promotion have made us a leading force in German retail.

The founding of the BLU agency network was a strategic step to bundle our sales expertise and expand it through innovative marketing strategies, which enables us not only to accompany the sales process, but to actively shape and optimize it.

Fast, courageous and uncomplicated.

Our many years of experience allow us to take the perspective of the end consumer and deliver measurable results.

In the BLU agency network, we live values such as passion, flexibility and team spirit. These principles form the foundation of our network culture and influence how we work in our teams – both internally and in collaboration with clients. Today, BLU represents a synergy of specialized skills that together create transformative solutions in marketing and sales.

The
network in figures

Expressed in figures, the BLU agency network not only reflects our size and performance, but also our philosophy. Our number of employees stands for the diversity of our team. Our years of experience stand for the expertise we have gained. Our turnover stands for the trust our clients place in us. The key project figures for the breadth of our market presence.

1.300+
Employees in our network
30
Years of market experience
70+
Million turnover
100
Customer projects
2 million+
Promotion days
10 billion.+
Turnover for our customers
200K+
Merchandising Shop Visits
From the idea to implementation
Our highlights

Quality characteristics in the BLU agency network

Certificates and seals are the result of tireless commitment to excellence and top performance. Proud symbols for our partners who invest in their work. Discover the quality characteristics that distinguish our collaboration and reflect the high standards that we set in every aspect of our partnership.

The other network experts.