To mark the first anniversary of the MediaMarkt Light House Hamburg, De’Longhi worked with us to make an impressive statement in the retail sector. With a brand activation at the point of sale (POS), we succeeded in bringing the brand to life, creating emotional customer loyalty and at the same time ensuring maximum visibility in the store environment.
The centerpiece was a spectacular McLaren show car, which attracted numerous visitors as an eye-catcher and immediately brought motorsport emotions to life. But that wasn’t all: a digital competition gave customers the chance to win an exclusive racing training session – an interactive approach that not only attracted a great deal of attention, but also ensured direct participation and engagement.
At the same time, De’Longhi staged its product worlds: Coffee specialties, grill highlights and innovative airfryer technology invited visitors to enjoy real moments of pleasure. This combination of technology, lifestyle and taste underlined the brand message: De’Longhi stands for premium quality and everyday experiences. The activation was rounded off with photo spots and trained BLU promoters, who addressed visitors personally and thus ensured a lasting brand experience and social media-compatible content.
The objective was clear: to generate attention in retail, create proximity to the brand and position De’Longhi as a lifestyle brand directly at the POS. The combination of emotional staging, interactive elements and authentic product presentation resulted in an integrated brand activation that not only inspired customers, but will also be remembered in the long term.
This case shows how experiential marketing, retail communication and consumer engagement go hand in hand. De’Longhi took the opportunity to make its brand not only visible, but tangible – right where purchasing decisions are made: in the MediaMarkt Light House Hamburg.
