BLU agency network - Skills and Services

Skip to main content

A portfolio full of possibilities.

The other network experts.

Highlights.

Premium in a nutshell.

Live communication with depth

Laufsteg Models

Hey Marly Summer Escape Roadshow

Brand activation in the gym

Sweet winnings: national code promotion

Conquering the shopping centers

Festivals & Events

Nutella “City Love” Roadshow

Top performance sales promotion

Efficiency and customer loyalty

Tradition becomes cult

Website relaunch and corporate identity

At the DreamHack

Trade fair presence with round-the-clock service

Sodapop tasting promotion

Long-term marketing partnership

Successful sales promotion as a pioneer in the market

Innovative merchandising

Launch campaign for Smart Home

Digital innovations in pandemic promotion

Roadshow: “The taste of life”

Guerilla Roadshow

Henkel Adhesive Technologies

Quality features in the
BLU agency network.

Certificates and seals are the result of tireless commitment to excellence and top performance. Proud symbols for our partners who invest in their work. Discover the quality characteristics that distinguish our collaboration and reflect the high standards that we set in every aspect of our partnership.

BLU Sales

Sales Promotion

Recruiting | Sales promotion strategy & concept | Personnel training | Customer loyalty programs | Data analytics | Cooperation management | Human Resources Management

In the competitive world of B2C marketing, it is crucial for brands not only to be visible, but also to communicate directly and effectively with their target group in order to achieve measurable sales increases.

BLU Sales is at the forefront of this challenge, offering customized solutions for sales promotion that are specifically designed to increase product awareness and significantly increase sales. Our goal is to not only increase short-term sales figures through targeted sales promotion measures and trained personnel, but also to consolidate brand awareness in the long term and establish a lasting brand image.

Our portfolio of sales promotion measures includes a variety of strategies, ranging from discount promotions, loyalty programs, exclusive previews to limited-time offers. These instruments are designed to activate customers and involve trading partners. BLU Sales uses trained personnel and modern technologies and platforms to develop tailor-made concepts for sales promotions that focus on your brand and not only reach consumers, but also motivate them to take action.

The art of successful sales promotion lies in the precise definition of the target group and the development of a coherent sales concept. Activating measures can only be successfully implemented through a deep understanding of the needs and wishes of your customers. BLU Sales attaches great importance to targeted communication and the use of professional sales staff and consultants to familiarize consumers with your products in a creative way.

In the context of the Point of Sale (POS), we focus on taking all the necessary steps to encourage customers to make a purchase. This includes the right personnel, the placement of appealing displays, the offering of discount coupons and the use of point-of-purchase (POP) advertising. Our sales promotion strategies are designed to introduce consumers to the products and generate a purchase intention. We achieve this through coordinated target group targeting and modern sales techniques.

While sales promotion often activates a short-term purchase intention, we at BLU Sales recognize this as an advantage that companies should use strategically. The key to success lies in optimally planning the short window of time between entering and leaving the store and using it for customer activation. By designing innovative sales promotions that both attract attention and encourage action, we support brands in effectively increasing their sales figures and building a sustainable brand image.

BLU Live

Live Communication

Brand Activation | Promotion & Roadshow Management | Trade Fair Organization | Event Management | Food Tasting | Catering & Hospitality | Personnel Management

Our competence sets new standards in live communication by specializing in promotion, roadshows, trade fairs and brand activation.

Our expertise enables brands to stand out from the competition through tailor-made events and unique brand experiences. We not only create unforgettable moments, but also actively promote sales through direct interaction with the target audience.

Our comprehensive understanding of the dynamics of promotion and the importance of brand activation in a saturated market enables us to develop targeted brand activations that are not only memorable, but also achieve measurable results in brand loyalty. We harness the power of live events to build genuine emotional connections and form an engaged community around every brand.

Through the use of innovative concepts in roadshows, the planning and implementation through effective promotion strategies, we position brands in such a way that they find a deeper resonance with the audience. Our services in personnel-supported sales promotion ensure that every interaction with the brand leaves a positive and lasting impression.

BLU Live stands for the creation of dynamic experiences that transcend the boundaries of traditional events. We bring brands and people together in an authentic way, using targeted events, trade fairs and roadshows to increase brand awareness and promote brand loyalty. Our tailor-made solutions for brand activation and promotion are designed to be successful in a constantly changing market.

Let us reposition your brand through innovative live communication. With a deep understanding of the importance of brand activation, promotion and sales promotion, combined with our experience in organization, we are ideally equipped to achieve your marketing goals and bring your brand to the forefront.

BLU Experience

Customer & User Experience

UX Design | Customer Journey Mapping | Usability Testing | Interaction Design | Prototyping & Wireframing | Content Strategy | Customer Feedback Management | Data Analysis | Digital Strategy & Transformation | Personalization

At BLU Experience, we create unique and unforgettable customer experiences that form the core of our approach to brand loyalty.

Our specialization in Customer Experience (CX) and User Interface/User Experience (UI/UX) Design puts us in the unique position to develop personalized and intuitive experiences that ensure seamless user interaction across all touchpoints and platforms. Through the use of advanced technologies, we create immersive experiential worlds that not only reach users, but actively involve them in the brand world and allow them to participate in the brand story.

The challenge of providing compelling and consistent experiences across all touchpoints requires a thoughtful use of advanced technologies and methods, enabling us to develop unique customer journeys in the context of omnichannel and multichannel strategies. These approaches guarantee a consistently high user experience and actively engage users in the brand world.

We place great emphasis on the development of each phase of the customer journey, from the first touch with the brand to the purchase and beyond. Our philosophy is that every interaction – whether online, mobile or in the physical space – tells a coherent story that builds a deep, emotional connection to the brand. The integration of UX/UI design principles significantly improves accessibility and usability, ensuring that users’ needs are considered at every stage of the customer journey.

Our goal at BLU Experience is to increase brand loyalty and brand value by creating exceptional customer experiences in an omnichannel and multichannel environment. Through the constant analysis and optimization of customer journeys, we ensure that our strategies not only remain current, but also proactively anticipate and address the changing expectations and needs of customers.

By putting users at the center of all channels, BLU Experience positions itself as a strategic partner for creating customer experiences that truly matter. Our commitment to innovation and our expertise in transformation enable us to support brands that want to succeed by providing unique, personalized and coherent experiences and measurable sales.

Our expertise in the application of advanced technologies, combined with a deep understanding of user needs, enables us to strengthen your brand strategy through exceptional experiences that increase brand loyalty and ensure long-term success.

BLU Classic

Trade & Shopper Marketing

POS Marketing | Sales Promotion Measures | Shopper Insights | Customer Loyalty Programs | Multichannel & Omnichannel | Packaging Design | Merchandising Solutions | In-Store Communication | Retail Partnerships | Event Marketing in Retail

In today’s complex retail world, it is crucial that brands are not only perceived but also preferred.

BLU Classic specializes in trademarketing and shopper marketing to achieve exactly this goal. We master the art of establishing effective relationships between brands, retail partners and end consumers, and use targeted marketing strategies to achieve a strong presence at the point of sale (POS). With a deep understanding of purchasing behavior and tailor-made concepts that are tailored to the specific needs and desires of your target group, we optimize the visibility of your brand and promote sales.

BLU Classic surpasses traditional marketing methods by using data-driven approaches and innovative solutions that positively influence purchasing decisions and improve the entire shopper experience. Our strategies include advanced analyses of consumer behavior, the development of individual sales promotion measures and the use of modern technologies to maximize effectiveness at the POS.

BLU Classic is the partner for brands that want to stand out from the crowd in the retail environment and build a lasting preference among consumers. Our expertise in shopper marketing and trademarketing enables us to offer tailor-made solutions that increase both brand loyalty and sales. By combining the latest trends in retail marketing with proven methods, BLU Classic ensures that your brand occupies a dominant position at the POS.

BLU Brand

Brands, Communication & Creation

Brand strategy | Corporate Identity | Ceative Design | Advertising campaigns | Digital content & storytelling | Social media management | Public relations | Influencer marketing | Content marketing | Audiovisual production | Brand partnerships & sponsoring

BLU Brand is your expert for brand communication and creative design, combining strategic planning with innovative creativity to make brands consistently visible in today’s dynamic media landscape.

Our approach is based on the conviction that the true power of a brand lies in the seamless integration of message and visual expression. Through the interplay of comprehensive target group understanding and multidisciplinary creativity, we design tailor-made communication strategies and visual concepts that not only make brands tangible and anchor them in the hearts of the target group, but also lead to a purchase.

We use a variety of channels, from traditional print media to digital platforms, to ensure that brand messages are present where the target audience is. Our expertise in brand communication and visual creation encompasses essential areas such as corporate identity, branding strategies, graphic design, web design, social media content and advertising campaigns. This enables us to ensure a consistent brand presence across all channels and strengthen brand identity.

The goal of BLU Brand is to create unforgettable brand experiences that are not only perceived, but deeply felt and valued. Through the use of unique design concepts that create and strengthen emotional bonds, we not only build your brand, but also foster the creation of a loyal community around it. The harmonious combination of strategic brand communication and creative design leads to improved brand perception, strengthens customer trust and promotes brand loyalty.

In a world where brand competition and information overload are omnipresent, BLU Brand relies on creativity and strategy to highlight your brand and build a lasting connection with your target audience. With our deep understanding of brand trends and consumer behavior, we are able to offer innovative solutions that not only put brands in the foreground, but also leave a lasting impression.

With our expertise in the key areas of brand building and visual communication, we are the ideal partner to effectively spread your brand message and establish a strong, emotional connection with your target audience.

BLU Performance

Performance & Digital Marketing

Search engine optimization (SEO) | Search engine marketing (SEM) | Content marketing | E-mail marketing | (Meta) Social media ads | Affiliate marketing | Mobile | Web analysis | Conversion rate optimization (CRO) | Retargeting & remarketing | Lead generation

In today’s digital age, performance marketing and digital marketing are essential elements for any brand that wants to be successful online.

BLU Performance is at the forefront of this dynamic landscape, offering customized marketing strategies that are precisely tailored to individual business goals and Key Performance Indicators (KPIs). Our goal is to maximize your digital presence by using effective, data-driven approaches that deliver real and measurable results.

Through the application of advanced analytical tools and methods, we make decisions based on data to continuously optimize campaigns and secure an attractive return on investment (ROI). BLU Performance is a partner to achieve significant improvements in your online marketing performance through data-driven, precisely targeted campaigns. Our expertise extends across all channels of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing and e-mail marketing, to name just a few.

We understand the importance of target group analysis and market research to not only capture the attention of your target group, but also to inspire them and motivate them to take action. BLU Performance uses comprehensive insights into customer behavior and market dynamics to design campaigns that not only increase visibility, but also increase conversions and customer loyalty.

The approach at BLU Performance is not only to achieve short-term goals, but also to build a sustainable, long-term online presence that promotes business growth. We work closely with our partners to develop a deep understanding of their brand, products and services, which enables us to offer tailor-made solutions that create real competitive advantages.

With our focus on performance marketing, digital marketing and data-driven decision-making, we are ideally equipped to increase digital visibility or online presence, effectively reach your target groups and ultimately increase your brand value through increased sales.

BLU Stories

Content Development & Production

Conception & Storytelling | Editorial Planning | Video & Audio Production | Graphic Design & Illustration | Photography | Social Media Content | Podcast Production | Webinar Creation | User-Generated Content | Interactive Content | Testimonials | Translation

In the world of digital marketing, the ability to create emotional connections through storytelling is unparalleled.

This powerful tool transforms passive listeners into active brand advocates and builds a bond that far surpasses traditional marketing approaches. At BLU Stories, we understand that developing and producing content that resonates and lingers is crucial to communicating with the target audience in a profound and engaging way. Content strategies and content production are at the heart of our approach to helping brands not only gain attention, but also nurture long-term relationships with their customers.

Our expertise encompasses a broad spectrum of content forms, from blog posts to video content and podcasts to infographics and interactive media. This diversity enables us to offer customized content solutions that are specifically tailored to the needs and preferences of each brand’s target audience. By combining creative storytelling with technical excellence in production, we strive to create content that is not only heard, but also seen, understood and appreciated.

In a world where “Content is King,” we stand out by writing stories that foster genuine emotional connections and strengthen brand identity. From conception to publication, we work closely with our clients to ensure that every story reflects the brand values while engaging the target audience on a personal level. BLU Stories uses advanced SEO techniques to ensure that our content is not only compelling, but also optimized for search engines, thereby increasing visibility and engagement.

Our goal at BLU Stories is to create profound connections through powerful storytelling and high-quality content production. We understand the power of well-told stories to anchor brands in the minds and hearts of their target audience. With a comprehensive understanding of content marketing and a passion for creative storytelling, we are your ideal partner to bring your brand to life and build a sustainable relationship with your audience.

BLU education hub

Training & Further Education

Individual Training Concepts | Planning, Organization & Implementation | Specialist Training Courses | Leadership & Management | Sales Training | Customer Service | Digital Skills | Project Management | IT & Software Training | Teambuilding | Time & Self-Management

The BLU education hub is an innovative platform for advanced training, professional development and strengthening employee loyalty in the areas of sales, communication, organization and related disciplines.

This innovative platform aims to prepare employees for the dynamic challenges and opportunities in the world of work through continuous learning, the promotion of innovative approaches and the provision of the latest tools, techniques and strategies.

Our commitment to professional development goes beyond traditional training methods. We offer a variety of learning formats, including online courses, workshops, webinars and live training sessions, to meet the diverse needs and learning styles of our employees and integrate them into their everyday work. The BLU education hub stands for a culture of lifelong learning that enables specialists to continuously expand their skills and adapt to the rapidly changing requirements of the market.

As an integral part of the BLU agency network, the BLU education hub offers a unique synergy between theoretical knowledge and practical application. This close integration enables employees to directly implement what they have learned in real projects, which not only promotes their professional development, but also significantly strengthens innovation and competitiveness.

In addition, the BLU education hub places a strong focus on employee retention and loyalty. Through tailor-made development plans, recognition programs and career paths, we support employees in achieving their professional goals and building a long-term bond with the company. These strategies help to create a motivated and committed team that is characterized by a high level of commitment and loyalty.

The BLU education hub is more than just a training platform; it is an ecosystem that promotes expertise, develops innovative solutions and supports specialists on their path to success. With a comprehensive range of resources and a culture that supports continuous growth, we strive to maximize leadership qualities, specialist skills and innovation potential.

BLU People

Human Resources Management

Recruitment | Talent Management | Talent Development | Employee Engagement & Retention | Compensation & Incentive Systems | Labor Law & Compliance | Personnel Development | Organizational Development | HR Technologies & Digital Transformation | Working Time Organization & Flexibility

BLU People is at the heart of Human Resource Management, with a specialized focus on consulting and people business.

With decades of experience in managing and supporting thousands of employees, our team understands that a company’s success depends significantly on the ability to effectively lead and motivate people. Our expertise lies in developing and implementing strategies that aim to get the best out of every team member and foster a culture of appreciation and engagement.

At the center of our consulting services is the understanding that employees are a company’s most valuable asset. BLU People offers customized consulting solutions that help companies establish a strong employer brand, efficiently design talent management and achieve sustainable employee loyalty. We know that successfully managing people goes beyond traditional HR practices and requires a deep understanding of what motivates employees and how they can best be supported in their role.

Our consulting extends to all aspects of Human Resource Management, including employee engagement, performance management, organizational development and change management. By using best practices and the latest insights in the people business, we help our clients create an environment that attracts and retains top talent. BLU People understands the dynamics of the modern workplace and offers innovative approaches to master the challenges in employee leadership and development.

The strength of BLU People lies in our ability to not only provide companies with advice, but also to offer practical solutions that are directly tailored to the specific needs and challenges of our clients. We support our clients in implementing these solutions to ensure that the desired goals are achieved and have a positive impact on the entire company.

With our deep expertise in the people business and our passion for developing people, we are ideally positioned to support you in creating a motivating and high-performance work environment. Discover how our consulting services can strengthen your company and lead to sustainable success.

BLU Recruitment

Recruiting & Employer Branding

Personnel acquisition | Job marketing | Applicant management | Social media recruiting | Employer branding strategy | Employee referral programs | Career websites | Candidate Experience Management | Personnel marketing | Active sourcing | Personnel consulting & placement | Development of Employer Value Proposition (EVP)

In today’s competitive world of work, we at BLU Recruitment recognize the crucial importance of a targeted recruiting approach and a strong employer brand to effectively attract the best talent and retain them permanently in your company.

Through the use of state-of-the-art recruiting technologies and the development of a strategic employer branding strategy, we help companies to position themselves as top employers and stand out from the competition. We optimize your visibility in the job market and design application processes that are not only efficient, but also applicant-friendly, in order to improve the candidate experience and promote a positive perception of your brand.

Our comprehensive approach goes beyond traditional recruiting and includes aspects such as talent acquisition, candidate experience, employee engagement and talent management. By integrating SEO strategies into our employer branding, we ensure that your career page and job offers are clearly visible in search engines and can be easily found by potential candidates. BLU Recruitment also uses social media and professional networks to strengthen your employer brand and build a connection with potential applicants.

With our expertise in brand development and our strategic employer branding, we not only strengthen your image in the job market, but also create a working environment that attracts and retains qualified talents in the long term. Our experience shows that a strong employer brand not only increases the number of applications, but also improves the quality of the candidates, which ultimately leads to higher employee satisfaction and retention.

BLU Recruitment has made it its mission to support companies in achieving their recruiting goals by offering tailor-made solutions for the challenges in the talent acquisition process. Whether you want to increase the reach of your job advertisements, improve the efficiency of your application process or build a convincing employer brand – our team has the necessary experience and know-how to realize your goals.

BLU Consulting

Strategy & Consulting

Strategic consulting | Market analysis | Optimization of trade strategies | Strategy development | Planning of sales & marketing initiatives | Development of future-oriented business strategies | Implementation of marketing & sales strategies | Redesign of trade strategies | Optimization of pitches & tenders

In today’s fast-moving business world, it is essential for companies and brands not only to stay on the ball, but also to proactively develop future-oriented strategies.

BLU Consulting brings over 30 years of experience in industry and trade and offers individual consulting services that aim to help companies achieve strategic differentiation. Our expertise extends across a wide range of industries, from trade to various industrial sectors, and offers access to a wealth of major brands, successful projects and valuable insights into the agency and industry landscapes.

With a comprehensive understanding of the challenges and opportunities in different markets, BLU Consulting develops tailor-made solutions that are precisely tailored to the individual needs of our clients. Our extensive network supports us in delivering cross-industry best practices and innovative approaches that effectively transform marketing and sales activities.

Whether it’s about redesigning trade strategies, optimizing tenders, improving internal structures and processes or implementing effective marketing and sales strategies, BLU Consulting is ready to move your company forward. We place a strong focus on creating sustainable competitive advantages, increasing brand presence and maximizing business results.

In an era in which adaptability and strategic foresight are crucial, BLU Consulting offers the necessary advice to successfully assert itself in a constantly changing market environment. Our consulting services include an in-depth analysis of market conditions, competitive analyses, customer insights, strategy development and the planning of sales and marketing initiatives. By combining strategic planning with operational excellence, we support our clients in achieving their business goals and establishing themselves as leading players in their industries.

With experience, network and commitment, we have access to global resources and expert knowledge and are the partner for companies that want to make a difference in today’s dynamic business world.

BLU Field Force

Field Service & Merchandising

Field Service Management | Tour Planning | Merchandising | POS Optimization | Sales Promotion | Product Presentation | Inventory Management | Logistics | Vehicle Fleet | Product Placement | Negotiation

At the Point of Sale (POS), direct brand presence is a critical factor for sales success.

BLU Field Force offers a holistic solution for field service and merchandising that not only optimally showcases your products, but also promotes direct dialogue with retailers and the target group. Through the use of our professional field service teams and the application of innovative merchandising strategies, we maximize the visibility of your brand at the point of sale and effectively increase the sales of your products.

In addition to our range of professional field service services, we also offer the leasing of field service teams. This flexible and efficient solution enables companies to optimize their presence in the market and the support of their target groups without having to bear the fixed costs of their own field service team. Our approach is designed to strengthen the relationships between brand and retail, while optimizing product placement and presentation to positively influence customer perception and the buying experience.

The strength of BLU Field Force lies in our ability to set up customized field service and merchandising solutions that are precisely tailored to the needs of your brand and the specific characteristics of your market. From strategic planning to implementation and success measurement, we offer a comprehensive service that aims to increase the performance of your products at the POS and ensure long-term brand success.

In an era where competition at the point of sale is becoming increasingly intense, partnering with BLU Field Force is the key to success. Our combination of market knowledge, operational excellence and innovative strength enables us to turn challenges into opportunities and put your brand in the foreground.

BLU Field Force supports companies with high-quality field service and merchandising strategies that demonstrably increase brand presence, intensify customer contact and ultimately increase your sales at the point of sale. Through BLU Field Force, your products are not only seen, but also preferred.

BLU Digital Sales

E-Commerce

Webshop Development | Online Marketplace Management | E-Commerce Strategy | Conversion Rate Optimization | Product Information Management | User Experience Design | Payment Solutions | Logistics & Fulfillment | Data Analysis | Customer Loyalty Programs

BLU Digital Sales is your expert for comprehensive e-commerce solutions, specializing in not only successfully developing online shops, but also optimizing them in a customer-centric way.

In today’s digital commerce landscape, it is crucial to establish a strong online presence and significantly increase digital sales through strategic planning, advanced technological expertise and data-driven insights. Our goal is to design your e-commerce strategy in such a way that it not only increases traffic to your website, but also improves conversion rates and thus accelerates the growth of your online business.

We enhance the visibility of your e-commerce offering through the seamless integration of digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), content marketing and social media marketing. These approaches are designed to generate qualified traffic and establish a stronger online presence for your brand. In addition, BLU Digital Sales supports you in selecting and implementing the optimal e-commerce platforms and tools that are perfectly tailored to your business goals and customer expectations.

Our technical support ranges from setting up and customizing your online shop to integrating payment systems and optimizing the user experience (UX) and user interface (UI) to ensure a seamless shopping experience. By using advanced analytics and A/B testing, we identify potential for improvement and implement targeted measures to increase customer satisfaction and loyalty.

Personalization is at the heart of our e-commerce solutions. BLU Digital Sales uses data-driven insights to create personalized shopping experiences that precisely address the needs and preferences of your target audience. By using individual recommendations and targeted marketing campaigns, we promote customer loyalty and increase the lifetime value (LTV) of your customers.

With our extensive experience, our deep understanding of digital commerce trends and our passion for innovation, we are ideally positioned to make your online business a success.

BLU Business Intelligence

Big Data Analytics

BI Tools | BI Dashboards | Data Visualization | Data Analysis | Survey Design & Evaluation | Segmentation & Target Group Analysis | Data Management & Preparation | Business Intelligence | Performance Indicators & Metrics | Big Data | Key Performance Indicators

In today’s complex and dynamic market landscape, it is more crucial than ever to make data-driven decisions.

BLU Business Intelligence stands for Big Data Analytics and Market Research and offers comprehensive services aimed at providing deep insights into market trends, customer behavior and competitive landscapes.

Our expertise in Big Data Analytics enables companies to effectively use large amounts of data to make informed strategic decisions. By combining state-of-the-art technology with in-depth analytical expertise, we identify valuable insights that contribute to optimizing marketing and sales strategies, improving customer loyalty and increasing market share. BLU Business Intelligence understands how to decipher market dynamics and offers solutions that provide a decisive competitive advantage.

In an era where information and data are the key to competitive advantages, BLU Business Intelligence positions itself as a strategic partner that not only transforms data into actionable insights, but also helps to identify future opportunities and minimize risks. Our data-driven analyses and in-depth market research serve as the foundation for the development of robust, future-proof strategies that ensure corporate growth and strengthen market position.